Create Blog - Start with AI

Step 1: Access Your HubSpot Account

1. Log in to your HubSpot portal.
2. Navigate to the Content tab in the main menu.
3. Select Blog from the dropdown

Step 2: Choose "Create a Blog Post"

1. Click on the Start with AI button at the top-right corner.

Step 3: Generate Blog Ideas

1. Enter a topic or keyword that aligns with your blog's theme or goal.
   • Example: If you want to write about "Email Marketing Strategies," input this keyword.
2. Upload reference files and content, select Industry - Professional Services by default, and select or create ICP (Optional).
3. Click the button Select Title.
4. Review and select the suggested blog titles provided by the AI and click Review Outline.
5. Review and refine the outline:
   • Add, remove, or reorder sections based on your preferences.
   • Ensure the content aligns with your target audience and objectives.
6. Click Generate blog post.
7. Wait for the AI to generate your blog post.

Step 4: Customize the Blog Post

1. In the Blog Editor, navigate to the Plus Icon at the top-left corner, to add Items to the page - module.
2. Add Item to Page - Locate your item or search for the type of item you want to add (e.g., Social Media Icons).
3. Drag and drop the module onto the desired area of the page.
4. Configure the module settings:
   • Social Media Icons:
     • If not selected, click the Social follow section and select Content.
     • Add or edit the links  to your social media profiles (e.g., Facebook, Twitter, LinkedIn).
     • Customize the icon size, shape, and alignment to match your blog's design under Styles tab.

Step 5: Generate and Add a Featured Image Using AI

1. In the Blog Editor, navigate to the Settings tab at the top-left corner, to add Items to the page - module.
2. Locate the Featured Image section.
3. Enable featured image and select Generate with AI button.
4. Go to the Settings tab in the blog editor.
5. Review and edit the collected data from the blog.
6. Choose a style and edit the dimension into Landscape, and select Generate.
7. Wait for the images to be generated and select your desired image from the suggestions and click Insert.
8. Click X to close the section.

Step 6: Select or Create an Author

1. Navigate to the Settings tab in the blog editor.
2. Scroll to the Author section:
   • If you see a dropdown menu, select an existing author from the list.
   • If the desired author does not exist, click Manage Authors or Create New Author.
3. Creating a New Author:
   • Click the + Create New Author button.
   • Fill in the author's details:
     • Name: Enter the author’s full name.
     • Bio: Write a brief biography (e.g., expertise, role, or interests).
     • Profile Picture: Upload a professional photo of the author.
     • Social Media Links: Add links to the author’s social profiles (optional but recommended).
   • Save the new author to add them to the dropdown menu.
4. Assign the Author: Select the newly created or existing author from the dropdown to associate them with the blog post.

Step 6: Publish or Schedule the Blog

1. Click Publish to make the blog live immediately.
2. Or, select Schedule for Later to set a publication date and time.

Tips for Success:

• Ensure author profiles are detailed and professional to establish credibility.
• Use a high-quality and relevant image as the featured image.
• Regularly update author profiles with new achievements or links.